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Gaoyang Youpin Debuts at Beijing Ministry of Foreign Affairs Spring Festival Fair 2026
On January 29-30, 2026, the “Grassland Premium Products” 2026 Ministry of Foreign Affairs Spring Festival Fair, jointly organized by the Ministry of Foreign Affairs Department and Overseas Institutions Service Center, was grandly held in Beijing. The regional public brand “Gaoyang Youpin” from Gaoyang County, Baoding, Hebei Province, made its debut on this national-level diplomatic platform, showcasing a collection of textile masterpieces that blend 400-year intangible cultural heritage (ICH) craftsmanship, green low-carbon principles, and contemporary fashion design.
What Is the Ministry of Foreign Affairs Spring Festival Fair?
The Ministry of Foreign Affairs Spring Festival Fair is an important annual event held by China’s Ministry of Foreign Affairs Department and Overseas Institutions Service Center before the Spring Festival each year. It provides premium New Year shopping services for Ministry staff, diplomatic envoys from various countries and their families, while serving as a national-level platform for showcasing and promoting specialty products from across China. The 2026 edition, themed “Grassland Premium Products,” brought together enterprises from multiple provinces and autonomous regions.
Why Is Gaoyang Called China’s “Textile Capital”?
Gaoyang County has over 400 years of textile industry history, producing 5 billion towels and 45,000 tons of blankets annually — accounting for one-third of China’s total output and making it the world’s largest towel production base. “Gaoyang Youpin,” officially launched in 2024 as the county’s public brand, upholds the philosophy of “high standards, high quality, and high efficiency,” integrating leading enterprises through rigorous quality control mechanisms to drive the textile industry’s transformation and upgrading.
What Products Did Gaoyang Youpin Showcase at the Fair?
The “Gaoyang Youpin” exhibition area featured a carefully curated selection from multiple local leading enterprises, spanning four major product categories:
- Plant-Dyed ICH Towel Series — Inheriting millennia-old botanical dyeing techniques, these towels are naturally eco-friendly with soft, muted colors that appeal to health-conscious consumers.
- Mother-and-Baby Grade Skin-Friendly Home Textiles — Meeting China’s Class A safety standards, these products are soft and comfortable, gentle enough for sensitive skin.
- IP Co-Branded Creative Products — Seamlessly blending local cultural elements with modern design, combining practicality with commemorative value for a younger demographic.
- Multi-Functional Home Textiles — Including bath towels, hand towels, bedding sets, and other daily essentials that serve everyday household needs.
The exhibition area was bustling with visitors who stopped to touch and experience the products, offering positive evaluations of Gaoyang textiles’ soft texture, exquisite craftsmanship, and innovative designs. Many attendees purchased multiple items as Spring Festival gifts on the spot, with some specialty products selling out completely due to overwhelming demand.
How Did Government Leaders Support the Brand at the Event?
Liang Heng, member of the Gaoyang County Party Committee Standing Committee and Deputy County Head, personally attended the event to promote the “Gaoyang Youpin” brand to distinguished guests from all sectors. He met with responsible officials from relevant Ministry of Foreign Affairs units, providing a detailed introduction to Gaoyang’s 400-year textile heritage, modern digital production processes, and remarkable achievements in green and low-carbon development.
Deputy County Head Liang Heng stated that “Gaoyang Youpin’s” appearance at the Ministry of Foreign Affairs Spring Festival Fair represents a vivid practice of Gaoyang’s distinctive industries integrating into the national opening-up agenda. Through this national-level diplomatic platform, not only can brand awareness and reputation be significantly enhanced, but bridges can also be built for Gaoyang enterprises to connect with quality domestic and international resources.
What’s Next for Gaoyang Youpin?
Following the Ministry of Foreign Affairs Spring Festival Fair, “Gaoyang Youpin” will also participate in a series of important events including the Diaoyutai State Guesthouse Spring Festival Fair. In the future, Gaoyang County will continue to deepen product quality, promote county-specific cultural heritage, expand domestic and international market channels, and tell the story of China’s textile industry high-quality development — making “Made in Gaoyang” known worldwide and establishing “Gaoyang Youpin” as a shining business card representing Chinese quality.
Co-exhibitors at the event included Beijing Gongmei Group Co., Ltd. Wangfu Division and over 80 quality enterprises from the Inner Mongolia Autonomous Region.
Frequently Asked Questions
What is Gaoyang Youpin?
Gaoyang Youpin (高阳优品) is a county-level public brand launched by Gaoyang County, Hebei Province in 2024. It represents the collective quality output of Gaoyang’s textile enterprises, upholding “high standards, high quality, and high efficiency” as its core philosophy. The brand integrates leading local enterprises through strict quality control mechanisms to promote Gaoyang’s textile products nationally and internationally.
Why did Gaoyang Youpin appear at the Ministry of Foreign Affairs?
The Ministry of Foreign Affairs Spring Festival Fair is a national-level platform for showcasing China’s finest regional products. Gaoyang Youpin’s debut at this event reflects the high recognition of Gaoyang’s textile industry quality and brand value, and represents the integration of Gaoyang’s distinctive local industries into China’s national opening-up strategy.
What makes Gaoyang textiles unique?
Gaoyang has over 400 years of textile history and produces 5 billion towels annually — one-third of China’s total output. The region is renowned for its plant-dyed ICH techniques, mother-and-baby grade safety standards, coral fleece innovations, and the integration of traditional craftsmanship with modern design sensibilities.
What is the “plant-dyed ICH towel” mentioned in the article?
Plant-dyed ICH towels inherit millennia-old botanical dyeing techniques using natural plant extracts for coloring. This intangible cultural heritage method is completely eco-friendly, producing soft, muted colors without synthetic chemicals. The technique is part of Gaoyang’s rich textile heritage spanning over four centuries.
Where is Gaoyang County located?
Gaoyang County is located in Baoding, Hebei Province, China, approximately 60 kilometers south of Beijing. It is globally recognized as the “Textile Capital of China” and is the world’s largest towel production base.
What is the Diaoyutai State Guesthouse Spring Festival Fair?
The Diaoyutai State Guesthouse Spring Festival Fair is another prestigious national-level event where “Gaoyang Youpin” plans to participate following the Ministry of Foreign Affairs fair. Diaoyutai is one of China’s most prominent state guesthouse complexes, and its Spring Festival Fair serves as an elite platform for showcasing premium Chinese regional products.
Can I buy Gaoyang Youpin products online?
Yes, Gaoyang Youpin products are available through the official Gaoyang Youpin platform and various e-commerce channels. The brand continues to expand its domestic and international market reach through both online and offline channels, including major trade fairs and exhibitions.
How does Gaoyang’s textile industry support sustainability?
Gaoyang’s textile industry has made significant strides in green and low-carbon development, including the adoption of plant-dyed natural coloring techniques, eco-friendly production processes, and the promotion of sustainable textile products that meet international environmental standards. The “Gaoyang Youpin” brand specifically emphasizes green manufacturing as a core value.